Amit Asthana is a business, brand, and communication strategist with over two decades of experience working closely with India's MSME ecosystem, particularly across the footwear, automobile, and emerging enterprise sectors.

Over the years, he has worked alongside entrepreneurs and businesses, helping them strengthen their market presence through business profiling, brand building, creative communication, and compelling corporate narratives. This close engagement with industry has given him a deep understanding of what drives businesses forward—and, equally, what often holds promising enterprises back.

Business Tokri grew from this experience. Amit saw that many SMEs had strong products, capable teams, sound infrastructure, and genuine growth potential, yet struggled to present their strengths effectively to a wider market. As the business landscape became more digital and competitive, the need for credible visibility and professional positioning became increasingly important.

He conceived Business Tokri as an enterprise visibility and growth platform that brings together professional business profiling, video-first storytelling, strategic positioning, and industry engagement to help SMEs present their capabilities with greater clarity and confidence.

Through Business Tokri, Amit seeks to help India's emerging enterprises turn their capabilities into visibility, credibility, opportunity, and sustainable growth—giving deserving businesses a stronger voice and a meaningful presence in the markets of tomorrow.